queer secular witch / writer artist cultural scientist project manager / native German fluent English
this is the account for wonder and calm. for fandom or politics, please check out accounts listed above
I already submitted this to Support under “Feedback,” but I’m sharing it here too as I don’t expect it to get a response, and I feel like putting in out in public may be more effective than sending it off into the void.
The recent post on the Staff blog about changing tumblr to an algorithmic feed features a large amount of misinformation that I feel staff needs to address, openly and honestly, with information on where this data was sourced at the very least.
Claim 1: Algorithms help small creators.
This is false, as algorithms are designed to push content that gets engagement in order to get it more engagement, thereby assuring that the popular remain popular and the small remain small except in instances of extreme luck.
This can already be seen on the tumblr radar, which is a combination of staff picks (usually the same half-dozen fandoms or niche special interests like Lego photography) which already have a ton of engagement, or posts that are getting enough engagement to hit the radar organically. Tumblr has an algorithm that runs like every other socmed algorithm on the planet, and it will decimate the reach of small creators just like every other platform before it.
Claim 2: Only a small portion of users utilize the chronological feed.
You can find a poll by user @darkwood-sleddoghere that at the time of writing this, sits at over 40 THOUSAND responses showing that over 96 percent of them use the chronological feed. Claiming otherwise isn’t just a misstatement, it’s a lie. You are lying to your core userbase and expecting them to accept it as fact. It’s not just unethical, it’s insulting to people who have been supporting your platform for over a decade.
Claim 3: Tumblr is not easy to use.
This is also 100% false and you ABSOLUTELY know it. Tumblr is EXTREMELY easy to use, the issue is that the documentation, the explanations of features, and often even the stability of the service is subpar. All of this would be very easy for staff to fix, if they would invest in the creation of walkthroughs and clear explanations of how various site features work, as well as finally fixing the search function. Your inability to explain how your service works should not result in completely ignoring the needs and wants of your core long-term userbase. The fact that you’re more willing to invest in the very systems that have made every other form of social media so horrifically toxic than in trying to make it easier for people to use the service AS IT WORKS NOW and fixing the parts that don’t work as well speaks volumes toward what tumblr staff actually cares about.
You will not get a paycheck if your platform becomes defunct, and the thing that makes it special right now is that it is the ONLY large-scale socmed platform on THE ENTIRE INTERNET with a true chronological feed and no aggressive algorithmic content serving. The recent post from staff indicates that you are going to kill that, and are insisting that it’s what we want. It is not. I’d hazard to guess that most of the dev team knows it isn’t what we want, but I assume the money people don’t care. The user base isn’t relevant, just how much money they can bring in.
The CEO stated he wanted this to remain as sort of the last bastion of the Old Internet, and yet here we are, watching you declare you intend to burn it to the ground.
Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we’re using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.
The Diagnosis
In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience.
Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content.
To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.
Our Guiding Principles
To enhance Tumblr’s usability, we must address these core guiding principles.
Expand the ways new users can discover and sign up for Tumblr.
Provide high-quality content with every app launch.
Facilitate easier user participation in conversations.
Retain and grow our creator base.
Create patterns that encourage users to keep returning to Tumblr.
Improve the platform’s performance, stability, and quality.
Below is a deep dive into each of these principles.
If you remove the chronological timeliness and replace it with an algorithm, that’s lights out baybee
Agreed. and also: “Push notifications and emails are essential tools to increase user engagement” wow. they couldn’t be more wrong.
why does no social media staff understand that all we want is post stuff and connect? that’s the only bit that they get right, the ability to interact in threaded conversations.
“industry standard SEO” while google is degenerating into a sales app first and foremost, yeeah, no. please don’t make my stuff findable via google. fix your internal search function instead.
I’m thinking more and more there is no way around a Social Medium Of Our Own.
so not only have I been living Life on Hard Mode the whole time, my crutches of literary exaltation and aiming for intensely visualized goals fell completely apart when I got the perfect spouse relationship, house and job. Sounds like the opposite of a problem, but audhd is an actual disability, and my brain does neither habit nor motivation. For anything. EVER. so fighting against issues and odds helped. but without anything to fight against or for (below the levels of worldwide capitalism ahaha), I just don’t do much at all. It takes enormous effort just to shower. and no, it’s not depression. And it really doesn’t help that I can so easily imagine how it could be.
Even with this disability, it doesn’t need to be this hard. We could have a civilization with care and community at its center. We could have a healthcare system that cared about health over profits. civilization running on hard mode as well.
it is all chaos and entropy. the thing is that the chaos and entropy make it beautiful and lovely.
yes, it’s true that nature and the universe are uncaring and unspecific, and that is terrifying. i have lived through some of the unfairness - i got born like this, with my body caving into itself, with this ironic love of dance when i sometimes can’t stand up for longer than 15 minutes. i am a poet with hands that are slowly shutting down - i can’t hold a pen some days. recently i found a dead bird on our front porch. she had no visible injuries. she had just died, the way things die sometimes.
it is also true that nature and the universe are uncaring and unspecific, and that is wonderful. the sheer happenstance that makes rain turn into a rainbow. the impossible coincidence of finding your best friend. i have made so many mistakes and i have let myself down and i have harmed other people by accident. nature moves anyway. on the worst day of my life she delivers me an orange juice sunset, as if she is saying try again tomorrow.
how vast and unknowing the universe! how small we are! isn’t that lovely. the universe has given us flowers and harp strings and the shape of clouds. how massive our lives are in comparison to a grasshopper. the world so bright, still undiscovered. even after 30 years of being on this earth, i learned about a new type of animal today: the dhole.
chance echoing in my life like a harmony between two people talking. do you think you and i, living in different worlds but connected through the internet - do you think we’ve ever seen the same butterfly? they migrate thousands of miles. it’s possible, right?
how beautiful the ways we fill the vastness of space. i love that when large amounts of people are applauding in a room, they all start clapping at the same time. i love that the ocean reminds us of our mother’s heartbeat. i love that out of all the colors, chlorophyll chose green. i love the coincidences. i love the places where science says i don’t know, but it just happens.
“the universe doesn’t care about you!” oh, i know. that’s okay. i care about the universe. i will put my big stupid heart out into it and watch the universe feast on it. it is not painful. it is strange - the more love you pour into the unfeeling world, the more it feels the world loves you in return. i know it’s confirmation bias. i think i’m okay if my proof of kindness is just my own body and my own spirit.
i buried the bird from our porch deep in the woods. that same day, an old friend reaches out to me and says i miss you. wherever you go, no matter how bad it gets - you try to do good.